The Challenge

Deutsche Bank sought to extend awareness of their role as a thought leader in financial services. They wanted to leverage the results of a global C-Suite survey, aiming to promote content around a EuroFinance conference.

The Approach

Collaborating with the lead Editor, designers and video producers I led on the production of a range of content: advising on branding, narrative, creating a cohesive visual identity for assets- ensuring a clear link between all content.

The Solution

I wrote a data story for the infographic, remotely produced video interviews in various countries, and reviewed the build of the sponsored section. The content we produced, complemented the white paper, extending the longevity of the campaign.

Lead Editor: Martin Koehring, Video: Somerville Productions