MY KEY SKILLS
Audience Development
Analysing trends and data, conducting research and surveys, and setting objectives for growth and engagement.
Content Strategy & Content Design
Establishing frameworks for creative ideas, using qualitative and quantitative data to justify decisions and guide ideas. Conducting audits, writing copy, and guides for UX, social and tone of voice; ensuring content meets user needs. Creating user journeys and flows.
Creative Strategy
Developing engaging TV, film, digital, audio and social media concepts and content for global audiences.
Editorial Content
Writing and editing articles, data visualisation, animation and film scripts as well as website microcopy. Assessing SEO, and generating documentation around best practice.
PROFESSIONAL EXPERIENCE
I’ve worked for leading international media companies, focusing on new ways of digital storytelling across websites and socials.
PAST BRAND CAMPAIGNS
I’ve pitched and developed award-winning content for companies across a range of in
